adChain is a set of interoperable open protocols built on the public Ethereum blockchain that serve the needs of the $175 billion digital advertising ecosystem. The first protocol under development is the adChain Registry, a decentralized whitelist of non-fraudulent publisher domain names. Other protocols for creative registration and verification, impression tracking, and malware detection, will be added in the future.
Project Team
Ken Brook
CEO
Kristen Hester
CFO
James Young
Engineering Lead
Edwin Cheung
Engineering
Miguel Mota
Engineering
Miguel Morales
Engineering
Jon Roethke
Business Development
Hunter Gebron
Business Development
Manuel Amaya
Data Science
Eduardo Muñoz
Project Management
Keanu Newman
Data Analytics
Zayi Reyes
Marketing
Raleigh Harbour
Advisor, previously: COO of Adap.tv
Toby Gabriner
Advisor, President of AdRoll
Mike Goldin
Advisor, Engineering at ConsenSys
Ameen Soleimani
Advisor, Engineering at ConsenSys
Mark D’Agostino
Advisor, Enterprise at ConsenSys
Shailin Dhar
Advisor, Ad Tech consultant
Token generations
1,000,000,000 ADT will be created prior to the adChain
Tokens distribution
500,000,000 ADT: distributed in a token sale with a cap of $10 million sold
200,000,000 ADT: reserved for MetaX
200,000,000 ADT: reserved for ConsenSys
100,000,000 ADT: sold to fund development via multiple pre-sale agreements